FIRST FEMALE RADIO STATION: WFM 91.7 For Launch December 18
The first female radio station WFM 91.7 which also caters for the family will be formally launched on December 18, 2015 at Oriental Hotel, Lekki, Victoria Island, Lagos. Mrs. Folorunso Alakija, oil tycoon, fashion designer and philanthropist, will be the keynote speaker and will address 500 select women and men that support women causes.
Since it hit the airwaves on Monday, November 16, 2015, the radio station, primed to be a reliable, leading and trusted source of information and matters of interests for women and their families, has been engaging issues of local, national and international importance.
“We are very delighted to have the first women radio station in Nigeria and we have mapped our strategies to serve the people fantastic women related programmes. If you are a woman, mother, sister or a girl, WFM is the best station for you to listen to learn a lot and also to share your opinion about women issues,” Toun Okewale-Sonaiya, WFM Executive Director explained to a select group of journalists on a facility tour of the station last week.
Some of these personalities include Tito Bez-Idakula, Funmi Jinadu and Bisola Aiyeola.
When the broadcast industry regulator, National Broadcasting Commission (NBC) issued licence to St. Ives Communications to operate a radio station in Nigeria, little did the industry umpire know it was history in the making.
Armed with its licence to operate a radio station for women and their families, St’ Ives Communications established the niche radio station, hitting the broadcast waves with clean, quality signals from the station’s cozy premises in Arepo community, Ogun State.
The gender-sensitive radio station, which is perhaps the first of its kind in Nigeria and Africa, according to its promoters, is strategically positioned to deliver on unique operational content that is targeted at a niche segment of the society – women, the men in their lives and the family.